The main regional development is strong, the market growth of planter is set
In recent two years, the no tillage seeder suitable for the north spring corn planting and production area, especially the heavy-duty no tillage seeder and protective farming technology, has been popular with users because of its outstanding advantages of yield and economic benefits, and has maintained a rising trend in the depressed agricultural machinery market. Recently, Zhang Huaguang, director of the industry information department of China Agricultural machinery circulation association, analyzed the development of seeder market in China with a large amount of detailed data in the special report of "the current situation and Countermeasures of agricultural machinery market", and predicted the trend of seeder market under the epidemic situation.
The main regional market of the same furnace is still strong
From January to September this year, the market of seeder in China has increased greatly. According to market survey, by the end of September, 117100 planters were sold in total, an increase of 16.41% year on year. At present, the market of various items of seeding machinery in China shows the same furnace. The number of no tillage, precision, rotation, rhizome and rice direct seeding machinery increased greatly; In contrast, except for the small decline of the burrowing machine, the sliver, the small seed and other seeding machines have a large landslide. The market of various items of seeder is different, mainly due to policy guidance. The first is that in recent years, under the guidance of national and local conservation farming policies, the no tillage seeder enjoys the superimposed subsidy in many regions, which directly promotes the market growth of the no tillage and sowing machinery; Second, precision seeder is favored by users because of the high subsidy.
From the regional market perspective, in the first three quarters, the mainstream regional market of China's seeder machinery has increased greatly in the first two years, and the first 10 regional markets have shown different degrees of growth except for the small decline of Shandong market. By the end of September, the traditional mainstream regional market of sowing machinery had sold 105100 sets of various sowing machines, an increase of 16.65% year on year; The proportion was 89.75%, a small increase of 0.19% compared with the same period last year. From the performance of the top 10 mainstream regional markets, Henan, Xinjiang, Inner Mongolia, Hebei, Jilin and Shanxi have achieved double-digit growth.
The five characteristics of competition have not yet been formed
Zhang Huaguang analysis said that at present, the competition in China's seeder market presents five characteristics: first, the new enterprises are pouring in constantly, and the family of seeding machinery expands, forming a competition situation of "eight hundred princes and 3000 small countries". In 2019, 324 planting machinery brands will be added to agricultural machinery subsidies alone, which will expand 50 compared with 2018. If the annual production of the number of units divided into more than 1000, 500-1000, 100-500, 100 and below four grades. Of them, only 22 and 20 of them have annual output of more than 1000 and 500-1000 sets, accounting for less than 6.79% and 6.17%. The brands with 100-500 and below 100 brands reached 90 and 192 respectively, accounting for 27.78% and 59.26%. Thus, small enterprises in China's seeder market account for the majority.
Second, the concentration of market share is high. The annual number of entrepreneurs with more than 500 sets of production and marketing accounts for 12.96%, and has more than 70% of the market sales share. Market survey shows that the annual output of more than 1000 enterprises has a cumulative sales of 70700 units, a significant increase of 38.36% year-on-year, accounting for 63.41%; The annual output of 500-1000 enterprises, with 14500 sales, decreased by 20.77% year-on-year, accounting for 13%, and the proportion of both of them reached more than 70%. And the annual output of 500 enterprises accounted for only 30%.
Third, the competition is fierce and the concentration is improved. Because of the numerous competitive brands and the non differentiation of most brands, the competition of the seeder market is at the low level of price competition, and the market concentration is scattered. In 2019, the top 10 brands sold 56300 sets of various sowing machines, up 41.81% year on year; It is only 50.09%, only 7.4% higher than that in 2018.
Fourth, the competition pattern has not yet been formed. At present, the mainstream brands in China's seeder market include Hebei nongha, Renqiu Shuangyin, Shenhe, Huafeng, Kangda, Zhumadian, jintiancheng, Lingyang, Xinjiang, etc. Among them, Hebei nongha group is the only one leading the planting machinery industry. Market survey shows that in 2019, Hebei nongha sold 21900 seeding machines, a significant increase of 28.07% year on year; Accounting for 19.48%, up 1.1% compared with the same period in 2018, and the market share is 14.23 percentage points ahead of the second place. Other brands, except for the double printing in Renqiu, account for 5.25%, are below 5%.
Fifth, the market of heavy-duty seeding machinery has been booming. In recent years, with the promotion of conservation farming policy, the heavy seeder market has been subsidized in Northeast China, and the market has developed rapidly. The brands of heavy seeding machinery such as Kangda and Debang Dawei of Jilin Province have been rising with the trend, occupying the mainstream market of northeast and Inner Mongolia, and becoming a new force that can not be underestimated in the market of sowing machinery.
Market growth has become an opportunity for the development of the fixed industry
Zhang Huaguang believes that the market trend of seeding machinery in the previous three quarters is not difficult to see that this year's market growth of sowing machinery has been set. It is estimated that the annual sales volume of planting machinery market is about 140000 sets, with a year-on-year growth of 20%. This prediction is mainly based on the following factors: first, the spring and summer of each year is the main selling season of the planting machinery, and the sales volume in the first three quarters basically represents the trend of the whole year. Second, the positive factors are strong this year. Whether it is subsidy policy or endogenous power of the market of seeding machinery, it provides strong support for the large-scale growth of the whole year's market; Third, from 2014 to 2019, the trend of the past six years shows that after four consecutive years of decline from 2014 to 2017, the growth has entered three years, which also conforms to the cyclical changes of the market of seeding machinery.
Zhanghuaguang believes that the agricultural machinery market is facing good development opportunities. In the next 3-5 years, the sequela of the epidemic will delay the reconstruction of global supply chain. China's economy benefits from the advantages of epidemic prevention and control and social governance, and the utilization rate of agricultural machinery manufacturing capacity has domestic demand support; Secondly, it is expected that the global epidemic will continue to repeat in the next few years. With the complete industrial chain, China's agricultural machinery manufacturing industry will strengthen its advantages in the global supply chain system and enjoy the global round of big incentive dividend. In addition, the 14th five year plan will continue to help supply side reform, further promote the global competitiveness and drive "made in China" to "China smart manufacturing". In this regard, the development prospect of agricultural machinery market in China, including the market of seeding machinery, is promising.