The development of mainstream regions is strong, and the growth of planter Market is a foregone conclusion

Release Date:2021-07-30 enlarge

  In the past two years, no till planters suitable for spring maize planting and production areas in the north, especially heavy-duty no till planters and conservation tillage technology, have been welcomed by users with their advantages of highlighting yield and economic benefits, and have maintained an upward trend in the depressed agricultural machinery market. Recently, Zhang Huaguang, director of the industry information department of China Agricultural machinery circulation association, analyzed the development of China's planter Market with a large number of detailed data in the special report on the current situation and Countermeasures of the agricultural machinery market, and predicted the trend of the planter Market under the epidemic situation.


  Items show that the mainstream regional market of ice and fire in the same furnace is still strong


  From January to September this year, China's planter market increased significantly. According to the market survey, by the end of September, 117100 planters had been sold, a year-on-year increase of 16.41%. At present, the market performance of various items of sowing machinery in China is the same furnace. No tillage, precision tillage, rotary tillage, rhizome crops and rice direct seeding machinery increased significantly; In contrast, in addition to the slight decline of the hole planter, there was a significant decline in the drill planter, small seed and other sowing machinery. The market of each item of planter is different, mainly due to policy guidance. There are two outstanding manifestations: first, in recent years, under the guidance of national and local protective cultivation policies, no tillage planters enjoy superimposed subsidies in many regions, which directly promotes the substantial growth of the no tillage sowing machinery market; Second, precision planters are favored by users because of their high subsidy.


  From the perspective of regional market, in the first three quarters, the mainstream regional market of sowing machinery in China took a step closer on the basis of the substantial growth in the previous two years. The top 10 regional markets showed growth in varying degrees except Shandong market. By the end of September, 105100 sowing machines had been sold in the traditional mainstream regional market, with a year-on-year increase of 16.65%; Accounting for 89.75%, a slight increase of 0.19% compared with the same period last year. From the performance of the top 10 mainstream regional markets, the growth rate of Henan, Xinjiang, Inner Mongolia, Hebei, Jilin and Shanxi reached double digits.


  Competition presents five characteristics, and the industry pattern has not yet taken shape


  At present, China's sowing machinery market competition presents the following five characteristics: first, the continuous influx of new enterprises and the expansion of sowing machinery family, forming a competitive situation of "800 princes and 3000 small countries". In 2019, 324 sowing machinery brands only entered the agricultural machinery subsidy, with a capacity expansion of 50 compared with that in 2018. If the annual number of units is divided into four grades: more than 1000 units, 500 ~ 1000 units, 100 ~ 500 units, 100 units and less than 100 units. Among them, the annual output of more than 1000 units and 500 ~ 1000 units are only 22 and 20 respectively, accounting for only 6.79% and 6.17%. The brands with 100 ~ 500 units and less than 100 units have reached 90 and 192 respectively, accounting for 27.78% and 59.26%. It can be seen that small enterprises account for the majority in China's planter Market.


  Second, the market share concentration is high. The number of entrepreneurs with annual production and sales of more than 500 units accounts for 12.96%, holding more than 70% of the market sales share. The market survey shows that enterprises with an annual output of more than 1000 units have sold 70700 units, a significant year-on-year increase of 38.36%, accounting for 63.41%; Enterprises with an annual output of 500 ~ 1000 units sold 14500 units, a year-on-year decrease of 20.77%, accounting for 13%, accounting for more than 70%. Enterprises with an annual output of less than 500 units account for only more than 30%.


  Third, the competition is fierce and the concentration is improved. Due to the large number of competitive brands and the non differentiation of products of most brands, the competition in the sowing machinery market stays at the low level of price competition and the market concentration is scattered. In 2019, the top 10 brands sold a total of 56300 sowing machines, up 41.81% year-on-year; Accounting for only 50.09%, only 7.4% higher than that in 2018.


  Fourth, the competition pattern has not been formed. At present, the mainstream brands in China's sowing machinery market include Hebei nongha ha, Renqiu Shuangyin, Hebei Shenhe, Huaibei Huafeng, Jilin Kangda, Zhumadian Zhongnong, Xinjiang jintiancheng, Anhui Lingyang, Xinjiang Tiancheng and other brands. Among them, Hebei nongha group led the sowing machinery industry alone. According to the market survey, in 2019, Hebei nongha sold 21900 sowing machinery, a significant year-on-year increase of 28.07%; Accounting for 19.48%, an increase of 1.1 percentage points compared with the same period in 2018, and the market share is the second place, as high as 14.23 percentage points. Other brands, except Renqiu double printing, which accounts for 5.25%, are all below 5%.


  Fifth, the market of heavy sowing machinery is booming. In recent years, with the promotion of conservation tillage policy, the heavy planter market has implemented superimposed subsidies in Northeast China, and the market has developed rapidly. Jilin Kangda, Debang Dawei and other brands that produce heavy sowing machinery rise with the trend, occupy the mainstream markets in Northeast China and Inner Mongolia, and become a new force that can not be underestimated in the sowing machinery market.


  Market growth is a foregone conclusion and industry development ushers in opportunities


  It is not difficult to see the market trend of sowing machinery in the previous three quarters. It is a foregone conclusion that the sowing machinery market has increased significantly this year. It is estimated that the annual market sales volume of sowing machinery is about 140000 units, with a year-on-year increase of 20%. This prediction is mainly based on the following factors: first, the main selling season of sowing machinery is spring and summer every year, and the sales volume in the first three quarters basically represents the trend of the whole year. Second, there are strong positive factors this year. Both the subsidy policy and the endogenous driving force of the sowing machinery market provide strong support for the substantial growth of the market throughout the year; After the third consecutive year of growth from 2017 to June 2014, the market has also experienced the third consecutive year of growth.


  The agricultural machinery market is facing good development opportunities. In the next 3-5 years, the sequelae of the epidemic will delay the reconstruction of the global supply chain. China's economy benefits from the advantages of epidemic prevention and control and social governance, and the capacity utilization of agricultural machinery manufacturing industry is supported by domestic demand; Secondly, it is expected that the global epidemic will continue to repeat in the next few years. With a complete industrial chain, China's agricultural machinery manufacturing industry will strengthen its advantages in the global supply chain system and enjoy this round of global stimulus dividends. In addition, the 14th five year plan will continue to help supply side reform, further promote the improvement of global competitiveness, and drive "made in China" to "made in China". In this regard, the development prospect of China's agricultural machinery market, including the sowing machinery market, is promising.