New "blue ocean" of domestic agricultural machinery when traditional agricultural machinery products are not popular

　　If crop straw treatment is the outlet for agricultural entrepreneurship, straw machinery is the "new blue ocean" of agricultural machinery industry. Since the State forbids burning straw and advocates crop straw recycling, baler has become one of the necessary tools for crop straw recycling. Under the joint action of subsidy policy and market demand, there is even a phenomenon of "one machine is difficult to find". However, it should be noted that under the situation of market prosperity, enterprises should not rush into mass action and invest blindly. Relevant products should also improve the quality and grade, and gradually get rid of their dependence on subsidies

　　In recent years, when the market of traditional agricultural machinery products such as tractors and harvesters has been cold, straw balers have bucked the trend, and even appeared the grand occasion of "one machine is difficult to find", which has become a new growth point of the agricultural machinery market and inspired people in the industry. As a minority agricultural machinery product, why can straw baler break through the development dilemma of the industry? What is the market prospect? Can it become a new investment hotspot in the industry?

　　Product hot selling Investment Overweight

　　Recently, at the 2019 national agricultural machinery and parts exhibition held in Zhengzhou, Henan Province, two red straw balers exhibited by Inner Mongolia Noda Tieniu Agricultural Equipment Co., Ltd. attracted visitors. Noda iron Bull has certain technical advantages in the field of balers. Wang Yougang, the company's sales director, told the Economic Daily that now the straw baler has a good market prospect and is becoming a hot investment spot for enterprises.

　　In recent years, under the pressure of environmental protection, the State forbids the burning of straw. All localities have issued corresponding measures to start special subsidy funds to control the burning of straw, and advocate the recovery or crushing of crop straw. The baler has become one of the indispensable tools for crop straw recovery.

　　Rigid demand gave birth to the development of the industry. Some traditional agricultural machinery manufacturing enterprises adjusted their product structure and invested in the production of balers. Even some non-agricultural machinery enterprises also invested in balers across borders, and the scale of the industry expanded rapidly. More than 90 baler manufacturers entered the national subsidy catalogue in 2017 and more than 200 in 2018. With more and more product types, the industry has entered a period of rapid development.

　　From the technical point of view, after years of development, the domestic baler industry has gradually improved equipment technology and quality, high equipment stability, and gradually narrowed the gap with imported balers. However, the domestic straw baler is still in the stage of "imitation + improvement" in technology, and there are few original technologies. In particular, the knotter, the core component of the baler, mainly depends on import, which restricts the further development of domestic baler manufacturing enterprises.

　　For baler manufacturers, while chasing market hot spots, they should also make rational investment and should not rush into mass action. Some enterprises blindly pursue the expansion of product scale, weak brand concept and serious product homogenization. They have to compete for the market through low-cost competition, which is not conducive to the long-term development of the industry“ The market prospect of baler is good. Only by continuously improving the scientific and technological R & D capacity and manufacturing capacity, developing products more suitable for market demand and accelerating product technology upgrading, can domestic agricultural machinery manufacturing enterprises get rid of the dilemma of low-end homogeneous competition and realize the quality development of the industry. " Zhang Junguo, vice president of Hohhot Branch of Chinese Academy of agricultural machinery, said.

　　Subsidy policies activate the market

　　"At present, the hot sales of straw balers largely benefit from the guidance of national policy fundamentals and the pull of national subsidy policy." Zhang Junguo said.

　　It is understood that since the state implemented the subsidy policy for the purchase of agricultural machinery in 2004, balers have been included in the scope of subsidies. In 2018, the state adjusted the subsidy policy for the purchase of agricultural machinery to narrow the scope of subsidies. Straw machinery, including balers, was included in the scope of subsidies, and GSP subsidies were implemented. In order to implement the policy of banning the burning of crop straw in place, all parts of the country have increased the cumulative subsidies for products related to straw operation, and more than 10 provinces have clearly stipulated local cumulative subsidies for balers, which has effectively promoted the rapid development of the baler market.

　　Zhang Junguo believes that the subsidy policy has directly led to the prosperity of the baler market. From the current promotion situation in various places, the baler market demand is high in places with high subsidies or double subsidies such as Anhui and Heilongjiang, and the relative demand is low in places with few subsidies. If the state subsidies for balers are reduced or cancelled, it will bring a great blow to the whole industry.

　　It is understood that some enterprises are very concerned about the sustainability of agricultural machinery subsidy policies. This year, the national subsidy policy for the purchase of agricultural machinery has been made clear, and straw machinery has been included in the scope of subsidies, which should be fully supplemented. However, good policies still need to be implemented and supervision should be strengthened in the process of implementation. At present, there is a lot of confusion about subsidies for the purchase of agricultural machinery. In order to improve the level of subsidies, individual straw baler products falsely report the width of straw picking operation and interfere with the normal behavior of the market, they must be investigated and dealt with according to law and regulations.

　　Experts predict that the baler market will continue a relatively strong trend this year. In the continuous downward agricultural machinery market, the baler is expected to become a market bright spot. However, the negative factors in the baler market can not be underestimated. At present, the low benefit of grain planting and the lack of market investment confidence indirectly affect the baler market. straw treatment increases the planting cost and affects farmers'enthusiasm in purchasing and using balers

　　Experts suggest that at present, we should promote the subsidy policy for the purchase of agricultural machinery to favor the subsidy for agricultural machinery operation. At present, the conditions for agricultural machinery operation subsidy are mature. The agricultural whole process mechanized cloud management service platform developed by CAAM can realize the online monitoring of all links of agricultural machinery operation and provide technical support for the implementation of agricultural machinery operation subsidy.

　　Expand industry and strengthen products

　　If crop straw treatment is the outlet for agricultural entrepreneurship, straw machinery is the new "blue ocean" of agricultural machinery industry. At present, less than 10% straws are bundled out of the field in China, which is far from the level of 100% in European and American countries. As the downstream straw industry of the baler has not been fully developed and utilized, the sales of the baler is affected. Only by fully developing and utilizing straw resources can we promote the development of straw baler industry.

　　In China, crop straw has always been regarded as waste. In fact, straw is widely used and plays a very important role in animal husbandry, papermaking, agriculture, energy and other industries. Under certain temperature and pressure, straw can be compressed into rod, block or granular briquette fuel to improve straw combustion performance and utilization efficiency. Therefore, it is called "straw coal".

　　According to the estimation of relevant experts, the theoretical resource of straw is 884 million tons and the recoverable resource is about 736 million tons. The rational use of these biomass energy can replace about 400 million tons of coal every year. Therefore, the application potential of straw baler is huge.

　　At present, the comprehensive utilization of straw has made phased progress. The ecological industrial chain of crop straw recycling is becoming more and more perfect and mature. Many comprehensive utilization enterprises of straw, such as biomass plate mills, paper mills, straw power plants, biogas and straw fertilizer, have gradually formed a scale. Straw recycling has achieved certain economic benefits and driven farmers to get rich. Xue Yaohui, chairman of Wanxin farmers' Professional Cooperative in Gongzhuling City, Jilin Province, said that only by building an ecological circular agricultural industrial chain, turning straw into treasure, making fuel with straw, raising cattle and sheep with straw feed, making organic fertilizer with straw fertilizer, protecting land and returning to nature can we truly realize green agricultural development.

　　However, due to the wide range, large quantity, many kinds, strong seasonality, large differences in hydrothermal conditions and other factors, the current comprehensive utilization of straw still faces many difficulties. The density of straw raw materials is low, the scale of employment is high, the policy is not systematic, and the comprehensive utilization rate of straw is still very low, resulting in no way for straw baler, and the application of straw baler is restricted to a certain extent“ Therefore, we should solve the problem of straw recycling, improve the economic benefits of straw utilization, drive the market demand with the market economy, and make the straw baler gradually get rid of the dependence on subsidies. " Zhang Junguo said