Analysis and forecast of corn harvester market in 2021
According to the statistics of the association, from January to June this year, the production and sales of large and medium-sized horsepower tractors by key enterprises in the industry increased by 21.4% and 14.9% respectively year-on-year; The production and sales of self-propelled wheel grain harvesters increased by 24.5% and 21.4% respectively year-on-year; The production and sales of crawler rice harvesters increased by 26% and 25.8% respectively year-on-year; The production and sales of high-speed riding transplanter increased by 32.1% and 40.8% respectively year-on-year. The production and sales of the self-propelled corn harvester with the most eye-catching performance increased by 75% and 73.6% respectively year-on-year. Among them, the large corn grain harvester and stem ear harvest products doubled, showing a prosperous market situation of production and sales, and significantly ahead of the sales in previous years. The corn harvester market has made rapid progress all the way.
1. Reasons for the booming production and sales of corn harvesters and the significant advance of sales
First, the price of corn continued to rise, and the planting income of customers increased significantly;
Second, from 2017 to 2019, the self-propelled corn harvester market has been in the low-level adjustment stage. With the favorable external environment, the renewal frequency has increased since 2020;
Third, the income from agricultural machinery manual operation increased, further driving customers' enthusiasm for purchasing machines;
Fourth, the demand of corn harvest segment market increased, such as the demand of stem ear harvest market and corn grain direct harvest market increased significantly;
Fifth, driven by policy, the emission standard of agricultural machinery will rise from country III to country IV in December 2022. The increase of purchase cost and use cost in the future will further drive customers to purchase and replace machines before the implementation of laws and regulations.
2. Current market competition pattern of corn harvester industry
From 2017 to 2019, the market scale of self-propelled corn harvesters will remain about 30000, and the overall market demand will increase to more than 40000 in 2020; In recent years, due to the downturn of the corn harvester market, some speculative enterprises have been gradually launched, and the industry concentration has increased in recent years. The top four of the industry, Weichai Lovol, juming, Yinghu and Jin Dafeng, account for more than 40% of the corn harvester market. If the three or more mainstream markets are used, the top four of the industry remain unchanged, with a market share of more than 50%. However, due to the complexity and diversity of corn planting and agronomy, there are great differences in product models and configurations in various regions, which also leads to major corn sales regions such as northeast, northwest, Hebei, Shandong, Anhui, Henan and Liaoning. There are obvious differences in the main sales brands and models in each region.
3. Current popular models and main sales areas
At present, corn harvesters can be divided into corn ear picking machines and corn grain direct harvesting machines according to the harvesting mode. Among them, corn ear pickers mainly include four row roller non row harvesting models, four row plate models, five row plate models, stem ear and harvest models, and two row models mainly sold in mountainous and hilly areas. The four row roller misalignment model is mainly sold in Beijing, Tianjin, Hebei, Henan, Shandong, Northern Anhui and other Central Plains regions. It is suitable for wet corn harvest. Lovol Valley God 4yz-4fr and Yinghu 4yzb-4j are two products with high attention of users in the region.
When the four row plate model is harvested, it has good adaptability to different maturity and moisture content of corn, so it has a wide adaptability area and is sold in the Central Plains, northwest and some northeast regions. Lovol Valley God 4yz-4b6 model has obvious advantages in this subdivision field.
The five element panel model has high operation efficiency and is more suitable for field operation. It is mainly sold in Heilongjiang, Jilin, Liaoning and Eastern Inner Mongolia. Juming 4yzp-5d1, Lovol Valley God 4yz-5b1 and yongmeng 4yz-5aq1 are highly loved by users.
Stem and spike harvesters are mainly concentrated in areas with more breeding industries such as beef cattle and sheep, such as Shandong, Hebei, Jinnan, Inner Mongolia and Xinjiang. It is understood that major enterprises such as Jiufang Taihe, Yinghu and Weichai Lovol have full orders this year.
The two-line machines are mainly sold in Jilin, Eastern Liaoning, Shanxi and other regions, mainly to meet the operation needs of mountainous and hilly areas.
Grain machines are mainly concentrated in Heilongjiang, northern Inner Mongolia, Xinjiang and some regions of Henan, mainly large-scale longitudinal axial-flow models. It is understood that the large-scale corn grain direct collection machinery required in the northeast region is currently produced at full capacity, such as John Deere R230 and Lovol Valley God gk120.
In the future, with the continuous development of land intensification, the increase of the promotion area of early maturing corn seeds, the large-scale development of aquaculture and the continuous improvement of mechanization in mountainous and hilly areas, corn grain harvester, plate ear picker, forage corn machine and mountainous and hilly models will have great development in different market segments.
4. Prediction of corn harvester market in 2021
The favorable internal and external environment, the growth of customers' willingness to purchase machines and the development of animal husbandry will drive the market demand of self-propelled corn harvesters to develop upward. The production capacity of major corn machine enterprises will play a decisive role in their sales share. It is expected that the industry concentration will be further improved, but the differences in the regional sales pattern of the industry will continue to exist.