mmersed in the agricultural machinery industry for 30 years, enabling the high-quality development of modern agriculture

　　In this era of "letting a hundred flowers bloom" and "a crowd of heroes compete for the deer", the "jungle law" has witnessed the decline and growth of a number of enterprises. There is such an enterprise, which has stood firm in the "moon surging river" for 30 years, and is unique in showing vitality. On September 6, ruizhiqi exclusively interviewed Chen Chengfeng, deputy general manager of Zhengzhou Zhonglian harvest Co., Ltd. for 30 years, listening to him talk about the "growth road" of Zhonglian harvest.

　　At 10 a.m., ruizhiqi and his party came to Zhengzhou Zhonglian harvest Co., Ltd. and saw our arrival. Chen Chengfeng put down her work and came to us and asked us to sit down. As one of the leaders of the enterprise, she has no airs at all. Being calm, introverted and approachable is Chen Chengfeng's first impression.

　　Immerse yourself in the agricultural machinery industry for 30 years and focus on doing one thing well

　　"Now, I'm half from Henan!" Chen Chengfeng's face was filled with joy when talking about the origin with Zhengzhou Zhonglian.

　　In 1996, as a manager, Chen Chengfeng was sent to Zhengzhou branch from Xinjiang headquarters to work. He thought it was just a simple business trip. Anyway, he didn't expect that Henan would be nearly 30 years.

　　Interested in machinery since childhood, Chen Chengfeng entered the University and studied machinery manufacturing as he wished. After graduation, he successfully entered the well-known machinery manufacturing group in Xinjiang. Due to the high market share of the agricultural machinery "Xinjiang No. 2" produced by the group, its products were introduced to many provinces and cities in the mainland. It was also this opportunity that Chen Chengfeng was sent to Zhengzhou branch to guide his work.

　　Speaking of Zhengzhou Zoomlion, it can be said that it was born in a famous family. The predecessor of the company is Zhengzhou harvester factory of Xinlian group, which is the well-known production base of "laozhongshou". In March 2007, after completing the restructuring, Zhengzhou Zoomlion began to focus on the harvest machinery business, adopted the advanced "OEM" operation mode, and had a perfect outsourcing supporting system and marketing service network for harvesters. Its products covered seven series, including flower vitality, corn machine, wheat machine, rice machine, soybean machine, grain machine and rape machine, and sold well in 16 provinces, cities and autonomous regions across the country, It is committed to building a global famous brand enterprise of harvesting machinery and has made new contributions to the realization of global agricultural modernization.

　　In the past 30 years, as an enterprise development reformer and witness, Chen Chengfeng has witnessed the growth and changes of an enterprise and the ups and downs of an industry. Many of the partners in the same industry have changed to other industries, but Chen Chengfeng insisted with her original intention and perseverance. "I have focused on doing this for 30 years. No matter what difficulties I encounter in the future, I will continue to do this career!" Chen Chengfeng said.

　　Go against the current, innovate and develop, break through the industry dilemma

　　The development of the industry must be accompanied by the brand of the times. In 2004, China's agricultural machinery purchase subsidy policy was issued, and the agricultural machinery industry ushered in a golden period of 10 years of development. Since 2015, the sales volume of the whole industry has fallen precipitously, and the product output far exceeds the market demand. Many enterprises are facing survival difficulties, and the industry has ushered in a cold winter.

　　"At that time, many enterprises didn't know what to do. What was in front of them was not the problem of development, but the problem of survival," Chen Chengfeng said. "At that time, Zhengzhou Zhonglian also suffered a certain impact, the sales volume was affected, and everyone's enthusiasm was hit. As enterprise managers, we couldn't complain about ourselves at that time. Only innovation can reverse the situation." Chen Chengfeng and the management of Zoomlion sized up the situation, carried out market research, focused on customers, guided by the market, always paid attention to market demand, innovated and developed peanut picker harvester. Once launched in 2017, the product was in short supply, and the product was widely favored by the market and customers. Zoomlion harvest turned the crisis into safety and showed vigorous vitality.

　　With the further release of the peanut harvest market in recent two years, many domestic agricultural machinery enterprises have launched peanut harvester products. In 2018, more than 10 new brands were added. The competition in the peanut harvester industry can be said to be very fierce, and the product quality, harvest efficiency and after-sales service level are the important reference conditions for users to make choices. Zhengzhou Zoomlion always takes "serving agriculture and creating value for customers" as its purpose, close to the needs of users, constantly push through the old and bring forth the new, and create higher quality and more perfect products. As a leading enterprise in subdivided industries, Zhengzhou Zoomlion has always been a trusted brand for users.

　　Good products can speak!

　　What is the biggest difference between Zoomlion's agricultural machinery and other brands?

　　save worry!

　　Chen Chengfeng said that not only production and marketing should be the first, but also service should be the first. According to the Three Guarantees service policy promised by the company, the company will take full responsibility for any quality problems of products purchased by farmers within one year. Many users purchase new machines in the company again after one year of use. The biggest feeling for everyone to use is "worry free". Good products can speak! Every place Zoomlion has passed has left happy smiling faces of farmers and dealers. A dealer once held the hand of the person in charge of the enterprise and said, "thank you for introducing such a good product to me. Zoomlion's machine has changed my view of agricultural machinery!"

　　Zhengzhou Zoomlion has won the sales crown of self-propelled peanut pickup for four consecutive years, and its market share is as high as 46% in 2020. The rapid development has won the title of "little giant" in the agricultural machinery industry. Henan Fugou Cisco Agricultural Machinery Co., Ltd. mainly acts as an agent for Zhengzhou Zhonglian wheat machinery, huashengli and corn machinery. In 2020, nearly 100 sets of Zhengzhou Zhonglian huashengli represented by Cisco agricultural machinery were sold and awarded as "excellent dealer" by Zhengzhou Zhonglian. Wang hang, the person in charge of the company, said: "the company mainly acts as an agent for domestic first-line brand models. The cooperation with Zhengzhou Zoomlion began with wheat machine and corn machine. The most promising thing for many years is the advantages of Zhengzhou Zoomlion in product improvement and after-sales response."

　　Self propelled peanut harvester is a category rising rapidly in recent years. Zhengzhou Zoomlion is one of the first batch of enterprises to enter the track. How to turn the first mover advantage into actual sales, only high-quality products can impress users. Chen Chengfeng said, "Huasheng" has the characteristics of poor working environment, difficult coordination of multiple systems and short operation cycle, which requires R & D personnel to ensure the high stability of products while ensuring the operation efficiency. Zhengzhou Zoomlion is an enterprise with 30 years of experience in harvester production. It has strong product R & D strength. With many years of harvester technology, Zhengzhou Zoomlion makes Huasheng Quickly widen the distance from other brands. "

　　"As much praise as there is pressure, it will also promote us to innovate technology and upgrade products. I have always stressed that Zoomlion is half a step faster than other enterprises in the industry. I am well aware of the responsibility and mission on my shoulders and can't disappoint thousands of farmers," Chen Chengfeng said.