Multi dimensional insight into agricultural machinery exhibition and comprehensively explore enterprise opportunities!

　　As an important exhibition platform, agricultural machinery exhibition has become a barometer of the development of agricultural machinery market and represents the development direction and trend of the industry. The global epidemic has not been completely controlled, and the recurrence of the epidemic has a great impact on the exhibition of agricultural machinery enterprises. Agricultural machinery enterprises need to do a good job in epidemic prevention and control, and explore and find new opportunities for their own development through multi-dimensional insight into online and offline exhibitions.

　　At present, China's agricultural machinery enterprises are entering a critical period of accelerating the adjustment of industrial structure and realizing high-quality development. The agricultural machinery market competition has changed to the value innovation competition mode of a full set of solutions supported by the system. The development of user demand to high-quality, comfortable and intelligent products has directly promoted the upgrading of agricultural machinery products. Facing the new development test and growth path, the forum, whole machine and parts display, project promotion meeting and other activities held at the agricultural machinery exhibition provide useful reference and reference for agricultural machinery enterprises to master the industrial policy, competition situation and development situation, formulate targeted strategies and promote sustainable development.

　　1、 Pay attention to ideology and seriously participate in the exhibition. The exhibition is the best learning, communication and comprehensive research platform for enterprises. It has small capital investment and quick task effect. The larger the exhibition scale, the more exhibitors, and the better the effect will be. This is because some research and training activities organized by enterprises are difficult to contact the products of many enterprises at home and abroad at one time, and it is difficult to collect the required product data; Comprehensive forums such as policies, markets and products at the exhibition will also expose exhibitors and personnel to new knowledge and opinions. Some domestic enterprises have included participation in the exhibition as an important work of enterprises and into the important agenda of enterprises.

　　First, actively and carefully organize. Timely understand and track the time and place of national and regional agricultural machinery exhibitions, complete the work deployment in advance, comprehensively manage the epidemic situation and safety, and participate in agricultural machinery exhibitions as required. For important and large-scale exhibitions, special personnel are responsible for tracking the exhibition dynamics as needed, so as to actively participate in and watch the exhibition. Small and medium-sized exhibitions can timely display their own enterprise and product image according to needs, and understand the development of industry and competitive products.

　　Second, clarify the exhibition objectives. Formulate work objectives and division of labor. It is determined to analyze the inheritance of traditional industries, master the current situation of mainstream enterprise products, study future development trends and environmental factors, or learn from benchmarking, resolve enterprise product bottlenecks and find out development shortcuts on the basis of maintaining intellectual property rights. Do a good job in target tasks and implement targeted implementation. From the perspective of industry and products, popular products should not only pay attention to the research on the development of common technologies, but also sort out the transformation trend of key industries, industrial characteristics and the manufacturing level and capacity of enterprises. For personalized regional products, we should focus on understanding the regional mechanical and art integration measures and characteristics of the products and the advantages of product adaptability. Analyze and study the development mode and resource supporting measures of enterprises, and find out the suitable paths and measures matching with enterprises.

　　Third, comprehensive participation. Small exhibitions generally require the participation of marketing and product R & D personnel. Large and medium-sized exhibitions need the participation of personnel from marketing, product R & D, quality, procurement, human resources and other departments. Focus on their respective functions and division of labor, carry out on-site observation, product research, business cooperation, learning and exchange, talent introduction and other work, timely find and allocate missing resources and capabilities for enterprises, orderly integrate them into the enterprise industrial chain and value chain, continuously improve the follow-up competitiveness of enterprises, and comprehensively complete the objectives and tasks of exhibition in steps and stages.

　　2、 Look at the product to find out the characteristics. At present, the development of China's agricultural machinery industry has entered a steady development stage. Relevant data show that after years of development, China has formed 65 categories of agricultural machinery series products with more than 4200 models and varieties. The domestic market share of independent brands exceeds 90%, which basically meets the needs of farmland farming. Leading agricultural machinery enterprises continue to extend the industrial chain and form a coordinated development pattern of power machinery, harvesting machinery, tillage and land preparation machinery and sowing machinery; Some advantageous agricultural machinery enterprises began to carry out the industrial layout of harvesting machinery and power machinery. The products have made remarkable progress. The integration of automation and intelligent technologies, hydraulic, automatic control, microelectronics, information and biology and other new technologies have been further applied. The development of medium and high-end, large and medium-sized and intelligent products has accelerated, and the industrial ecological chain is being reconstructed.

　　China's four products have developed rapidly. After several rounds of field operation verification, some enterprises initially have the basis of batch switching. Most of the products exhibited by agricultural machinery enterprises represent the strength of the enterprise. Through on-site visit and consultation, exhibitors can understand the functions, performance and operation efficiency of relevant products, and carefully observe the structural advantages, configuration characteristics and supporting parts of products. Focus on the four mature agricultural machinery products displayed by leading enterprises, the structural deployment of post processor and various pipelines, supporting parts enterprises cooperating with electric control system and chassis system, and the characteristics of DPF high temperature protection device.

　　Observe and analyze the application of new technologies, new materials and new processes, focusing on the technical application of power shift tractors, longitudinal axial flow harvesters, high-speed precision planters and other products at the exhibition. The advantages of field operation in terms of quality, reliability and adaptability of on-site consulting products, especially the difficulties encountered in the verification of new products. Find out the gaps and deficiencies of their own products by benchmarking with the products of exhibitors. For the products not involved in the enterprise, accumulate relevant experience in advance for the enterprise to cut into the R & D and production of relevant products in the future.

　　3、 Listen carefully and seek development. Domestic important agricultural machinery exhibitions basically take the high-end Agricultural Machinery Forum as the highlight. During this period, various types of forums, reports, exchanges, seminars, promotion meetings and other activities will be held, and authorities and experts in policies, markets, industries and products will be invited to explain and exchange. Through the hearing, exhibitors can carefully understand the key points of policy implementation such as subsidy policy and industrial policy, master the relevant requirements of the policy, and further grasp the policy dividend. Timely grasp the laws and trends of market and product changes, which is conducive to the subsequent adjustment of enterprise competitive strategy and product strategy, and strive to seize the first mover advantage.

　　For the weak links or pain points in relevant aspects of the enterprise, the participants can further grasp the trend, clarify the direction, solve doubts and dispel doubts, listen to different suggestions, and demonstrate various means and measures to solve various problems in development through on-site questions and exchanges with relevant experts and scholars according to the enterprise resources and future competition objectives. Leave the contact information of relevant experts when necessary. When appropriate, invite relevant experts to the enterprise for comprehensive diagnosis or special training, implement deep-seated and multi-dimensional business cooperation, and help solve the technical and management problems restricting the development of the enterprise.

　　4、 Learn from competitive strategies. Connoisseurs watch the doorway and laymen watch the excitement. A small booth can also reflect the comprehensive strength of an enterprise in an all-round way. Agricultural machinery enterprises will basically focus on displaying their manufacturing and R & D capabilities to attract users to visit and investigate. Leading enterprises will also display the solution capability of a full set of agricultural equipment, fully reflecting the industrial layout and manufacturing level of enterprises. This provides a platform for enterprises to learn from each other. Observe the organization ability of enterprise exhibition hall.

　　Exhibitors can focus on the growth path of some advantageous products, learn from the cooperation mode of products, and effectively accumulate experience in product improvement and R & D. Some agricultural machinery enterprises use competitive strategies and means for exhibitions to attract popularity and promote image on the spot by holding annual marketing business meetings, code scanning lucky draw, issuing souvenirs, etc. Actively invite opinion leaders and key users to the exhibition site for test drive, give reasonable suggestions and rewards, and deepen the cooperative relationship between the two sides. Observe the marketing upgrading among enterprises. Influenced by online factors, it has become a trend to reshape, reconstruct and reconstruct the future marketing system.

　　Due to the accelerated online and offline collaborative development of the agricultural machinery industry in the past two years, follow up and understand the online marketing modes and main platforms of major enterprises through exhibition activities. Under the conditions of homogeneous business model and homogeneous products, for small and medium-sized enterprises, the upgrading of marketing model has become one of the main means of counter attack. At present, Kwai Chung, WeChat, jitter, tiktok and other short videos and live broadcast have been implemented by some enterprises. The coordination between online and offline has been initially realized, which caters to the needs of users and has promoted sales of products. Exhibitors can learn about the relevant effects of online promotion and use by consulting people in the exhibition hall, so as to facilitate their own enterprises to learn from and improve the marketing model in time.

　　5、 Aim to attract partners. Through the exhibition platform, agricultural machinery enterprises launch cooperation intentions, take advantage of resources docking, introduce talents and talents, continuously improve the coordination of capital advantages and manufacturing advantages, and promote higher-level competition. First, carry out strategic restructuring. Every year, some enterprises show a strong willingness to restructure and cooperate with foreign countries, providing a basis for cooperation for relevant enterprises. Through the exhibition platform, relevant agricultural machinery enterprises can carry out investment promotion activities, find partners, build strategic alliances, recapitalize, complement each other, extend the industrial chain and expand their business scope.

　　Second, optimize the allocation of resources. Some strong parts enterprises at home and abroad will participate in the exhibition to find suitable strategic partners and expand their new development mode and market space. The complete machine enterprises can select the supporting parts enterprises participating in the exhibition, deepen the strategic cooperation with the intended parts enterprises, jointly build and consolidate the supply chain of key and scarce parts, and jointly promote the industrial development. Focus on the blank and weak areas of the enterprise, find high-quality distribution partners, constantly establish and improve the marketing network, realize the overall improvement of sales and service capacity, and continuously increase product sales. Strengthen communication with group customers and key customers participating in the exhibition, invite users to visit the exhibition hall with high specifications, actively recommend enterprise products and after-sales ability, improve the willingness of follow-up cooperation and expand the influence of enterprises in combination with corresponding marketing strategies.

　　Third, introduce talents and talents. Take the exhibition as the platform and the project as the bridge, enrich performance means and actively carry out talent introduction activities. For high-end talents in the industry who can solve the bottleneck of enterprise development, especially some wizards and geeks who can change the competitive pattern of the enterprise, they should dare to reflect the corresponding elements and recruit talents in management, R & D and other aspects urgently needed by the enterprise. By introducing talents through projects, promote the docking of R & D objectives, management objectives, resource objectives and other achievements of both sides, constantly build and optimize the ecosystem for innovation and Entrepreneurship of high-level talents of the enterprise, and comprehensively promote the realization of the enterprise's development objectives.

　　6、 Identify opportunities based on needs. At present, a new round of global scientific and technological revolution and industrial transformation are booming. Technologies such as Internet, cloud computing and big data are rewriting the industry ecology, and new value growth points are taking shape. Therefore, agricultural machinery exhibitors should comprehensively improve their awareness of opportunities, actively grasp relevant industrial opportunities, R & D opportunities and policy opportunities in combination with their strategic objectives, so as to achieve their further development goals.

　　First, strengthen industrial upgrading. Relevant enterprises need to learn from the growth path and development experience of advanced enterprises, closely follow the market law, grasp the development orientation, meet the needs of users, actively allocate resources, improve capacity, accumulate advanced manufacturing technology, and constantly improve manufacturing capacity and development realm. Continuously promote the reconstruction, reconstruction and reconstruction of enterprise resources and capabilities, vigorously develop digital manufacturing, high-end intelligence and products with insufficient effective supply, and form an industrial value growth point.

　　Second, innovative R & D model. Some domestic agricultural machinery enterprises have established long-term cooperative relations with international well-known R & D institutions and implemented the turnkey project mode of technical cooperation package project. Actively explore and build a collaborative and innovative mode of industry university research cooperation, actively deepen the cooperation of well-known R & D institutions, establish a multi-objective, multi factor and whole process R & D innovation platform, strive to break through the key technologies of manufacturing and reliability of core parts such as high-end transmission system, post-processing system, electronic control system and chip system, and make a breakthrough from following and leading, Seize the opportunity of a new round of product technology upgrading and effectively break through the industrial bottleneck.

　　Third, seize policy opportunities. Closely follow the policy needs, integrate the enterprise development strategy into the national policy system, and grasp the opportunities of preferential agricultural policies and industrial policies. Carefully study the relevant contents of the policy, comprehensively find and promote the policy provisions conducive to the sustainable development of the enterprise. Conduct in-depth market research to find out the relevant products supported by user needs and policies. Focus on relevant fields supported by policies, accelerate the listing of China's four series products, focus on the development and launch of intelligent high-end, green energy-saving and other products, and achieve the new development goals of the enterprise.

　　A ship with direction can better seize the opportunity of downwind and achieve its own goals. At present, the phenomenon of duplication of domestic medium and low-end manufacturing resources, oversupply of medium and low-end products, insufficient supply of high-end products and homogenization of competition mode still exist. If agricultural machinery enterprises do not implement structural transformation and product upgrading as soon as possible, forming a situation dominated by high-end products, they may fall into a vortex of competition at any time. Based on the present and facing the long term, relevant enterprises should make use of various exhibition platforms to carry out observation, benchmarking and research in different directions, adhere to the perfect combination of excellent chain and solid chain, extended chain and short board, cultivate phased differentiated competitive advantages of enterprises, and effectively form comprehensive competitiveness for sustainable development.