DEUTZ FAHR New Series of Tractors Rooted in China

　　　The theory of creative destruction is a famous view of Schumpeter, a famous economist. According to his point, Creative Destruction is an essential fact of modern economy. Every large-scale innovation will eliminate the old technology and production system and establish a new production system, so if you want to survive in the market longer, you need Creative Destruction. In the agricultural machinery industry, the creative destruction theory also applies.

　　DEUTZ FAHR's History of "Creative Destruction"

　　　　The industry in North America and Europe, for example, Tractor was already in a period of turmoil as early as the 1970s, and the market situation became more severe in the 1980s. Then, the most drastic shuffling and restructuring began in the century of the 20th century. Starting from North America and Europe, an overwhelming wave of mergers swept the world. In the process of creative destruction of the global tractor industry, famous multinational agricultural machinery enterprises have been created, such as John Deere, KesneHolland, Agco, and Semai DEUTZ FAHR while hundreds of tractors brands have been submerged in the dust of history.

　　　　The theory of creative destruction is not only applicable to the industry market, but also the development process of every successful enterprise is full of creative destruction. Take the world's top tractor company Semai DEUTZ FAHR as an example, its founder Francesco Casani since 1927 successfully manufactured the world's first diesel powered tractor, and then to the development and production of power shift, continuously variable speed and other new technical fields of tractors, The process is a Semai DEUTZ FAHR history of creative destruction.

　　　　In 1927, the world's first diesel engine tractor - Cassani tractor

　　　　Semai Deutzfahr has been established for more than 100 years. Breakthroughs have always been what Semai Deutzfahr dares to do and has the ability to do. Semai DEUTZ FAHR now has four well-known tractor brands: Semai, DEUTZ FAHR, Lamborghini and Heuleman. Among them, DEUTZ FAHR mainly focuses on high-end high-horsepower heavy tractors, in the European and American markets is the representative of high-end boutique tractors.

　　Rooted in China

　　　　In addition to product technology updates iteration "creative destruction", "Wallace said in 2011, according to Mr. Law, from the traditional European market emerging market in China, takes root in China for more than ten years of time, DEUTZ FAHR always spare no effort to adhere to the" rooted China, China's service "business philosophy, products and technology upgrades, It has been unanimously recognized by domestic users. It can also be seen as DEUTZ FAHR's history of creative destruction in the Chinese market. ,

　　　　From the initial imported equipment to the joint venture factory and then to the wholly-owned subsidiary, from meshing gear shift to synchronizer shift to power shift and CV-shift, DEUTZ FAHR successfully introduced the world's top tractor technology into the Chinese market, and successfully realized localization, which helped the development of China's agricultural modernization.

　　　　In response to the upgrading demand in the domestic high-end tractor market, DEUTZ FAHR focused on the launch of the 8W series of tractors in 2021. It is reported that the series of tractors are developed and designed in Italy, in China's Shandong production base assembly production, the use of high standard European tractor technology at the same time, but also matching a lot of domestic high-quality accessories. Compared with the traditional pure imported high-end tractors, DEUTZ FAHR 8W series tractors are more localized and cost-effective, which can be said to be a breakthrough for Chinese users.

　　To Create a Real Suitable for Domestic Users of High-End Tractor

　　　　It is worth mentioning that the engine of the 8W series tractor is matched with the domestic Weichai WP7 series diesel engine. DEUTZ FAHR engineers said: "Our 8W series tractors are equipped with domestic brand diesel engines, mainly to reduce the cost of purchase and later after-sales maintenance costs. The WP7 series diesel engine is very mature. Not only is the product highly reliable, but its intelligent drive management system can be perfectly combined with our virtual driving system VDS to make the engine run more smoothly and provide accurate power distribution according to different operating conditions, making the operation more efficient and economical."

　　　　Moreover, in view of the current domestic users' demand for driving comfort and intelligence of high-end tractors, DEUTZ FAHR 8W series tractors match the luxury and comfortable cab with the world's leading virtual driving system VDS. Not only is driving more comfortable, but also the whole vehicle running condition and operation information data can be presented in real time on the big screen in the middle of the steering wheel, according to different operation needs and driving style can be personalized degree Settings, very convenient.

　　　　In recent years, most of the domestic tractor enterprises for higher profits, have entered the market of large horsepower tractors, many enterprises even gave up small and medium horsepower tractors. This also led to the domestic small and medium horsepower tractor products basically stalled stage, the market products are basically a few years ago low-end goods. Therefore, DEUTZ FAHR not only launched the 8W series of high-end and high-horsepower tractors, but also launched the Green Spirit series of high-end and exquisite tractors to meet the needs of orchard and small and medium-sized plot users, which filled the gap in the current domestic high-end and medium-horsepower tractors market.

　　　　DEUTZ FAHR, green elves series tractor is higher ground clearance, narrow wheel base of multipurpose terrain more tractors, suitable for many working condition of dry field, orchard and other operation scene, the aircraft configuration domestic famous engine and front axle, using a similar products on the market a bigger size chassis, and many of the core parts are optimized and strengthening design, belong to the sole plate drag in the true sense, Suitable for a variety of harsh conditions.

　　　　Both the high-end high-horsepower 8W series tractors and the high-end exquisite Green Spirit series tractors are the favorite works of DEUTZ FAHR since its deep cultivation in the Chinese market for ten years, and they are also "born with special characteristics" for Chinese users. It not only includes the high-end technology of the world's top tractor enterprise Semai DEUTZ FAHR, but also combines the actual needs of domestic users. As for these two series of tractors also have what more advantages, but also need users to personally taste.